PROVIDING A SAFER ENVIRONMENT FOR ALL
The Angel Shot App is a safety-oriented application designed to empower individuals to discreetly request assistance from venue staff when they feel unsafe or uncomfortable in a social setting. Named after the covert code phrase used in bars to signal distress, the app takes this concept and enhances it with modern technology, making it universal and easily accessible to anyone with a smartphone. By streamlining the process of requesting help, the Angel Shot App aims to create safer environments in bars and restaurants, prioritizing the well-being and comfort of patrons.
In social settings such as bars and restaurants, individuals may sometimes find themselves in uncomfortable or potentially unsafe situations. Whether it's unwanted advances from other patrons, feeling threatened, or simply needing assistance due to intoxication, it can be challenging to communicate these concerns to venue staff discreetly. Traditional methods of seeking help, such as directly approaching a bartender or staff member, may not always be feasible or may exacerbate the situation. As a result, individuals may feel hesitant or unable to seek assistance when needed, leading to potential risks to their safety and well-being.
The Angel Shot App addresses these challenges by providing a discreet and efficient way for individuals to request assistance from venue staff. By simply checking in to the venue and submitting a request through the app, users can alert staff members to their situation without drawing unwanted attention. Upon receiving the request, venue staff are promptly notified and can discreetly intervene to ensure the safety and comfort of the patron. Additionally, the app promotes awareness and adoption among venue staff, fostering a culture of proactive assistance and support for patrons. By leveraging technology to enhance the traditional Angel Shot concept, the app empowers individuals to take control of their safety while enjoying social experiences responsibly.
In my role, I drive innovative collaboration and problem-solving, closely engaging with stakeholders to gather feedback and enhance the app's UX design iteratively. I prioritize user and client satisfaction by applying user-centered design principles, resulting in an attractive and coherent interface. Leveraging agile adaptability, I seize opportunities like selling into ten bars to gather valuable feedback, guiding our team's agile sprints to optimize user flows and interface design. This approach has led to increased adoption and engagement, highlighting the impact of my role in our product's success.
In my process, I created a survey for users to gain a deeper understanding of their needs and identify existing problems. I gathered insights from this research and observed how user needs related to the current issues. Brainstorming solutions based on my research, I built a prototype incorporating the best ideas. Subsequent testing with users allowed us to collect valuable feedback, which I used to iterate and refine our solutions for an improved user experience.
For the user research phase of the Angel Shot App's development, a comprehensive survey of 12 questions was conducted to gather insights from 100 women between the ages 18 and 50, regarding their experiences, concerns, and preferences related to safety in social settings, particularly bars and restaurants. The survey delved into various aspects, including the frequency of visits to such establishments, instances of feeling uncomfortable or unsafe, familiarity with existing safety measures, and attitudes towards using technology for seeking assistance discreetly.
Additionally, respondents were questioned about their awareness of the Angel Shot concept, their likelihood of using a safety-oriented app like Angel Shot, and the features they deemed most valuable in such an application. The survey results provided valuable insights into the target demographic's perceptions and needs, informing the design and development of the Angel Shot App to better address the safety concerns of patrons in social settings.
In this section, Rachel Morris emerges as the primary persona, embodying the experiences, needs, and aspirations of the target user base for the Angel Shot App. As a young professional who enjoys socializing in bustling urban environments, Rachel's story provides valuable insights into the challenges individuals may face when navigating social settings, particularly in terms of safety and convenience. By centering the design and development of the Angel Shot App around Rachel's persona, the team can ensure that the solution effectively addresses the real-world needs and preferences of users like her, ultimately enhancing their overall social experiences and well-being.
I mapped out the journey users take from the moment they land on the platform to the completion of key actions. This flow emphasizes simplicity and safety, allowing users to navigate the app intuitively while accessing essential features like discreet alert systems or requesting assistance. By prioritizing a smooth and efficient experience, the design ensures users can act quickly and confidently, reinforcing Angel Shot's core mission of providing a secure environment in nightlife settings.
Petrons are able to see venues in there vicinity.
Patrons can easily search for the bar they are looking for.
Patrons can see information about the bar and if it is available on Angel Shot. If the bar is available, they can go to the next step which is Check In.
We made sure that the check in process was very simple and easy to navigate.
Partons are able to order one of four different types of shots that will best handle their scenario they are in.
They will also have the ability to send a personalised message to staff, to either give context or extra information on how they want things handled. The staff will the deal with the situation accordingly, keeping the patron but also their establishment safe.
"There are three responses to a piece of design. Yes, no and WOW! Wow is the one to aim for." - Milton Glaser
